When's the last time you saw black skin in a UK suncare ad?
At Black Skin Directory we don’t shy away from tricky conversations and one such conversation we feel needs to be had is one about sun protection. Over the years, the skin of colour population has lagged behind in this narrative and we feel it’s high time things started to change.
Alongside our campaign partners UltraSun, we are thrilled to premier the UK’s first sun protection advert targeted at the Black skin. In addition, to enable you to access sun protection we know works on dark skin (without leaving you looking like a ghost!). This is truly a groundbreaking moment in progressing the sun safety message so keep your eyes peeled on our summer long educational sun campaign. In the meantime, we hope you enjoy the ad!